Honda’s "Study Break" Social Marketing Tour
For all you college students or parents of a college student, you'll be interested to know: Honda is launching a social marketing tour called the Civic "Study Break" which promote the Big H's six all-new 2012 Civic models at select West coast universities. Why is this important?
Here are two reasons. First of all, the tour (hosted by the Honda Civic's Facebook page - (http://facebook.com/hondacivic) is specially designed to engage college students in a fun way, providing them with the opportunity to explore the entire 2012 Civic lineup. While you might think that this sounds…