Wondering who that man is holding a "Let's get this common sense party started" sign on our homepage? Recognize him but can't quite put your finger on it? Larry Hopkins Honda is happy to help you out. That man is Patrick Warburton- you may have seen him in Seinfeld, Family Guy and Rules of Engagement but his latest gig is as the star of the new Honda "Good Reasons" campaign.
That's right. Comedic actor Warburton brings his winning sarcasm to the ad screen in a series of Honda spots dedicated to dishing up "good reasons" for consumers to stick with the Honda brand. And honestly, the commercials are?well?honest.
Throughout the commercial campaign Warburton pokes fun at the over-the-top, often obnoxious tactics other brands employ when trying to sell their merchandise. He takes such strategies as using sex to sell and hiding crucial information in microscopic font and puts them into the spotlight in order to inform viewers of what they are really getting sold. The naturally humorous actor then contrasts that with easy to understand, entirely honest messages about Honda.
Touching on the "Good Reasons" campaign, Jason Sperling, RPA SVP/GCD says, "In this campaign, we took the values that are the core to Honda's brand image - simple, smart, straightforward - and made them really engaging and fun." 1
While other automakers may rest claims on pins and needles, the new "Good Reasons" campaign proves Honda can be bold in asserting itself. Why? Because the brand is backed up by a much more stable foundation of accolades and awards from trusted industry key-players such as Edmunds.com, J.D. Power and Associates and Kelley Blue Book.
To experience the award-winning new Honda lineup for yourself, visit Larry Hopkins Honda located at 1048 W. El Camino Real Sunnyvale, CA today. And, if you happen to catch a "Good Reason" ad online or on TV, leave us a comment telling us what you think.
Source: 1 http://www.marketwatch.com/story/new-ad-campaign-provides-plenty-of-good-reasons-to-buy-a-new-honda-2011-09-12
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